In short, typography is the technique of making designs legible and eye-catching. Typography is important because typography has different moods in itself, and therefore can make a formal letter seem cartoonish and child-like with just one design choice. The quote, "Each font has a personality and purpose" is essentially saying the same thing, that one click can make for a completely different mood depending on the font you pick. In class, we learned about five of the many different typefaces: serif, sans serif, monospaced, handwriting/script, and novelty. Serif is text with "feet", and are used in large blocks of text, such as a newspaper or a school project. Serif font is rarely used in a website article due to it being relatively hard to read on a screen. Sans serif font, on the other hand, has no feet and is used online, as I stated before, because it is easy to read quickly, also in that sans serif fonts tend to be more "neutral", making for a versatile typeface that is used just about everywhere on the internet. Although many serif and sans serif fonts tend to look like all the characters are the same size, they, in fact, aren't! Monospaced font is the only typeface (that we learned) that has characters of the same size. Monospaced fonts are used in coding because it is easier to read in hundreds and hundreds of lines of code, however does not work well in settings other than coding. Script/handwritten fonts aren't used in coding, newspapers, or articles, but instead commonly found in logos, headlines, and details. These types of fonts should be used sparingly because it can sometimes get difficult to read. The final font we learned was the novelty font group, which is the "trendy", so to speak, font. Their popularity comes and goes, however they are great attention-getters. Novelty fonts should be used sparingly as well, for the same reason as the script/handwritten fonts: they are difficult to read in large bodies of text. Typeface ComparisonIn this project, we were instructed to find examples of all five font types. We also had to put the type of font and the name of the font with the given font. Word PortraitsIn this project, we were instructed to find a font and the word that was associated with the font type, and another word that was the opposite of the word associated.
0 Comments
Leave a Reply. |
Archives
December 2019
Categories
All
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. |